SeeMe Beauty: Skincare Made Just for 80's Girls | Hot Flashes & Cool Topics Podcast

https://mcdn.podbean.com/mf/web/hf8wd6/See_Me_Final1_-_4_8_21_339_PM91mko.mp3

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EPISODE SUMMARY:

Christi Putman and Tiffanie Papp, two of the founders of SeeMe Beauty, are female entrepreneurs whose skincare line is helping midlife women everyone learn about and transform their skin. In today’s episode, we sat down with Christi and Tiffanie to discuss their brand, their products, and how our skin changes as we age. First, we asked how SeeMe Beauty got started. Christi and Tiffanie told us that they, along with the other founder Alexis, had all previously known each other and had careers in the skincare industry. After noticing a severe lack in skincare products targeted towards midlife women, they took matters into their own hands and started their own brand. SeeMe Beauty works with Procter & Gamble, and when asked how the corporation initially responded to the concept of SeeMe Beauty, Christi and Tiffanie said that they were met with support. They also talked about how, when starting their brand, they conducted a survey of hundreds of women from every decade to see how our skin changes as we get older. Through the results, they were able to see that midlife skin is in fact different and could then create products that helped. For the name of SeeMe Beauty itself, they said that the brand name comes from the stories of other women.

A majority of midlife women just want to be seen and acknowledged by companies, so through SeeMe Beauty, Christi and Tiffanie are striving to make midlife women feel seen. When asked about the clean ingredients used in SeeMe Beauty products, they told us about artichoke leaf extract, avocado oil, turmeric, and dill extract, all of which are ingredients that help midlife skin stay healthy and hydrated. We then asked about the products themselves, and Christi and Tiffanie told us that SeeMe Beauty sells serum, day cream, eye cream, night cream, an overnight exfoliating mask, and that an SPF product is set to release soon. For prices, SeeMe Beauty’s products are accessible and affordable, with some products being sold in bundles to help consumers save money. Christi and Tiffanie then briefly spoke to us about the importance of education on midlife for women. So many women are not taught about perimenopause and menopause as they age, and it is important that women know this information not only for themselves but to pass on to younger generations. By educating others, we help to break the stigma surrounding aging and midlife and start an important conversation. Finally, when asked where customers can find SeeMe Beauty products, Christi and Tiffanie told us they are sold on the SeeMe Beauty website as well as on Amazon.

Christi Putman and Tiffanie Papp

About SeeMe Beauty, from their website:

Women entering their 40’s and 50’s, experience declining levels of estrogen (often associated with perimenopause and menopause) that results in a number of skin problems, including excessive dryness, sagging, dullness, lack of radiance and the chance for longer-lasting blemishes. We noticed it, and we interviewed hundreds of other women who were also noticing these changes … without understanding why.

Many of the women we spoke to said that traditionally available skin care products just weren’t working for them anymore and were frustrated because they felt like beauty companies were uniquely focused on younger consumers, making older women feel like they were invisible. We wanted to change that.

Our approach: being in our 50’s ourselves, we really understand the unique needs of this group of women, so we developed SeeMe Beauty, a first-of-its-kind line of skin care products with ingredients from nature that were selected pointedly for their effectiveness on estrogen depleted skin. Our products were designed to reduce inflammation, retain more moisture, increase cellular energy, enhance firmness and reduce damage from free radicals.

Our goal: ingredients you can pronounce in a formula that has been proven to nourish and repair the look of skin.