BOLDER NOT OLDER WITH HAIR BIOLOGY | Hot Flashes & Cool Topics

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EPISODE SUMMARY:

As a principal disruptor and principal engineer for Procter & Gamble, Kim Jackson and Connie Roetker are two women using their extensive experience and knowledge to help shed light on the importance of hair care through their company, Hair Biology. In today’s episode, we talked to Kim and Connie about Hair Biology, the primary issues their products address, what products Hair Biology currently sells, and the midlife women customer demographic. First, we asked both Kim and Connie what the inspiration was behind creating Hair Biology. Kim explained that at Procter & Gamble, they pay attention to their audiences. After a while, she began to realize that hair care for midlife women and women suffering from hair issues were not being given the attention they deserved. Through hair biology, Kim and Connie wanted to give a voice to consumers and offer them products that would help and transform their hair. We also asked about the primary issues Hair Biology’s products address, and they told us that Hair Biology focuses on the fundamental biological changes that happen to our hair and scalp as we age. Their products address drier hair, hair that has been colored, hair that has been grown out silver, thinning hair, and changes in hair texture. When asked about the specific products available to consumers, Kim and Connie told us about Hair Biology’s three collections: the moisture collection for dry and colored hair, the volume collection for thinner hair, and the silver & glowing collection for hair that has grown out naturally silver. Hair biology also offers two styling products: the Multi-Tasking Hairspray and the Argan Oil Taming Serum.

All Hair Biology products are available exclusively at Target, and when discussing their partnership with Target, Kim and Connie told us that Target approached them for ideas. Target showed Procter & Gamble their customer based and asked for potential products, and as a team, they came up with and decided to start selling Hair Biology products. We then discussed the demographic of midlife women and how, regarding beauty products, they are not only ignored but also stereotyped. When researching hair products for midlife women, all of the images appear the same. Short hair, silver or lightly colored; the images do not portray the variety that midlife hair can have. Through Hair Biology, Kim and Connie hope to cater to a plethora of hair issues faced not only by midlife women but women in general. We also talked about the differences between how midlife men are viewed versus how midlife women are viewed. When men begin to age, their looks are often praised. However, when women age, they are told that they need to get cosmetic work done and change themselves in order to conform to societal standards of what beauty should be.

Black hair is another demographic that is underrepresented, especially within the beauty community. Kim explained how black hair tends to dry early on, and in hair care, it is essential to keep the hair as moisturized as possible. Hair biology’s moisture collection addresses the dryness concern black hair has and keeps both the hair and the scalp hydrated. Hair biology also includes a bit of moisturizing component to every product, ensuring that any hair type struggling with dryness is as hydrated as possible.

When asked about consumer responses to Hair Biology, Kim and Connie were happy to report that they have received positive feedback. Hair Biology has become one of the fastest growing products in the salon section of Target and is even expanding to Canada. We also asked about Kim’s job title, which is “Disruption and Innovation Leader”. She explained that, along with a cool title, the job itself entails searching for potential opportunities that could disrupt the company, such as not paying enough attention to consumers. She also is always on the lookout for up-and-coming products and unaddressed concerns amongst the hair care community. Finally, we asked what makes Hair Biology unique when compared to other hair care brands. Kim and Connie said that Hair Biology designs every product with moisture in mind, recognizes changes in hair texture, acknowledges hair damage, and gives a voice to those struggling with hair issues.

Kim Jackson and Connie Roetker

From Hair Biology’s Website:

Our hair changes as we get older – it’s just biology.

So then why does the beauty industry either ignore us or give us one-size-fits-all solutions really designed for women in their 20s?

With the launch of Hair Biology, we’re saying no more. We believe in the power of celebrating age and the experience that comes with it. With this in mind, we formulated products designed to work with our unique hair biology as we age, not fight against it.

How does our hair change as we age?

Just like skin, hair shows signs of aging:

Thinning: as we age, we don’t just grow less hair, the diameter of each strand also thins.
Dryness: Our scalp’s natural oil production can drop in half as we age, which makes our hair feel thirsty and dry from roots to ends.
Graying: By our 50s, more than 90% of women have at least some gray hair, and one third of us want to show our grays off, not cover them up.
Hair Quality: hair flows like silk when each strand has a uniform shape, but as we age, time and damage can cause irregular hair shapes, giving us more frizz and flyaways.

Hair care for women who want to love the hair they have now.

We designed our product lineup to have solutions for these common signs of aging hair, so that you can wear your hair however YOU want, no matter your age.

In this episode, we discuss…

[0:01] Introduction
[0:22] Guest Introduction
[6:13] Start of Interview
[7:15] The Inspiration Behind Hair Biology
[9:52] Primary Issues Hair Biology Addresses
[12:52] Hair Biology’s Products
[20:49] Partnership with Target
[22:31] Midlife Women Customer Demographic
[27:20] Hair Biology and Addressing Black Hair
[30:45] Using Argan Oil
[31:57] The Responses to Hair Biology
[35:51] Disruption and Innovation Leader
[38:10] What Makes Hair Biology Unique
[39:51] Closing Thoughts
[40:46] Outro

EPISODE SUMMARY:

Kim Jackson and Connie Roetker

In this episode, we discuss…

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Hair Biology’s Products:

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