Skincare for Women Over 40: Rochelle Weitzner and Pause Well-Aging

https://mcdn.podbean.com/mf/web/u4vdze/pausewellaging_FINAL_5ah269.mp3

EPISODE SUMMARY:

When it comes to skincare, there are hundreds of products to choose from. Unfortunately, so few of those selections are designed with midlife women in mind. As we age and go through menopause, our skin changes with us and needs certain treatments. From dry skin to hormonal acne, we’ve all struggled to find what products work best for us as midlife women. Rochelle Weitzner, CEO of Pause Well-Aging, struggled with these same issues and sought to find a solution. As a former CFO of Laura Mercier, Rochelle is an expert on makeup and skin care, and used her own midlife skin issues to formulate a skincare line targeted specifically towards midlife and menopausal women. In today’s episode, we sat down with Rochelle and talked about her history with both skincare and menopause. She shared what it was like to try and market a skincare line for midlife women, and even told us stories of how companies like QVC incorrectly view menopause as a medical condition. It took over a year and 200 pitches before Rochelle found investors willing to give midlife skincare the platform and care it deserved, and now, her products are available online through her website as well as Amazon. Rochelle also spoke to us about skincare specifics, emphasizing the importance of cleansing our skin and using serums as the first step in our skincare routine. She also talked about the fascia stimulating tool and the Pause Well-Aging travel kits, two types of products that make skincare in midlife easier and more effective.

Rochelle Weitzner

Rochelle Weitzner is a seasoned C-suite executive and beauty industry veteran. Prior to founding Pause, she was CEO of Erno Laszlo, reimagining the 90-year old brand, modernizing the product range through her deep involvement in product development and expanding its market to successfully position the company for private equity sale in August 2016. As CFO at Laura Mercier Cosmetics and RéVive Skincare, she drove a multi-department reorganization that helped quadruple revenues, improving free cash flow by $11.5M over a two-year period and catalyzing record earnings. Before joining the beauty industry, Rochelle led financial strategy for several $1+ billion subsidiaries of The International Paper Company.

She created her company, Pause Well-Aging, after experiencing herself the effects of midlife. After going through her first hot flash, Rochelle looked and was shocked to find a severe lack of skincare products targeted towards making midlife women feel beautiful and comfortable in their skin. As a former CFO of Laura Mercier and a background in makeup and skincare, she became determined to change the narrative. Six months later, she launched Pause Well-Aging, a skincare brand designed specifically for midlife and menopausal women to help alleviate skincare issues that arise as we age. Whether it be dry skin, hormonal acne, hot flashes, or other menopause-related skin problems, Pause Well-Aging’s products target problems head on and help midlife women reach their skincare goals. Pause Well-Aging’s products are available through their website as well as through Amazon.

Pause Well-Aging

Products
- Menopause skincare
  - Cleansers
    - 4-in-1 Micellar Cleansing Treatment
      - Cleanses, removes makeup, tones, and hydrates skin
    - Hydrating Cleanser
      - Thoroughly cleanses, nourishes and softens skin
  - Moisturizers & Treatments
    - Collagen Boosting Moisturizer
      - Deeply hydrates, adds volume, and tightens facial contours
    - Complete Face Serum
      - Visibly improves fine lines, wrinkles, and facial contours
    - Eye Renewal Treatment
      - Improves the appearance of dark circles, puffiness, and fine lines
    - Detox Serum
      - Clarifies and unclogs pores to minimize breakouts, balances and brightens skin
  - Mists
    - Hot Flash Cooling Mist
      - Instantly cools and calms skin
  - Tools
    - Fascia Stimulating Tool
      - Designed to improve elasticity, minimize sagging, and enhance skin health
  - Kits
    - Limited Edition Discovery Kit
      - Comes with travel sizes of:
        Collagen Boosting Moisturizer
        4-in-1 Micellar Cleansing Treatment
        Hydrating Cleanser
    - Well-Aging Collection
      - Comes with:
        Hot Flash Cooling Mist
        Collagen Boosting Moisturizer
        Fascia Stimulating Tool
    - Hot Flash Cool Mist Duo
      - Comes with full sizes of:
        Two Hot Flash Cooling Mists
    - Perfect Pair
      - Comes with:
        Collagen Boosting Moisturizer
        Fascia Stimulating Tool